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Marketing & Business /Creative Writing

The Ultimate Copywriting Masterclass: Pro Secrets to Success

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Super Soph

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My name is Sophie, otherwise known as SuperSoph, and I’m a social media expert and copywriting consultant with over 8 years experience working in online marketing. After graduating from Oxford University with an English degree, I worked in Marketing for a number of organisations including the BBC before moving into freelance consultancy and coaching. I help my clients create vibrant and engaging brands on social media, and help to to generate business from their online platforms. I am passionate about sharing my experience and knowledge! I am a firm believer in practising what you preach...or rather teach: every course I create specialises in an area that I am an expert in. I will teach you in a simple, clear and concise way - I like to keep each lecture short and to the point, with step-by-step walkthroughs for each topic, with techniques that can be put into practise straight away.

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Skills you will gain

1. How to create a professional, client-attracting website with the power of your copywriting 2. Learn how to convert your readers into business leads and life-long customers 3. Learn how to write copy that sells in a way that is still true to your voice

Course description

Do you want to... Never pay for a copywriter ever again? Attract your ideal clients and customers with your words? Convert your readers into potential business opportunities with persuasive copy? Write copy for your website with a clear, intentional message that serves your audience? If you answered YES to any of these questions, this is the course for you. Do you feel like your copywriting skills are letting you down? Whether you need to write copy for your website, your blog, a cover letter or CV; these techniques WORK for any medium. This course offers actionable tools and templates which  anyone can use to get RESULTS right away. You will learn to write effective copy fast, so you can get on with running your business. If you think you know everything there is to know about copywriting, wait until you unlock the SECRETS inside this course that the top professional copywriters don't want to tell you.  In this course, you will learn how to write copy that connects and converts. In other words you’re going to learn to craft copywriting that actually sounds like you, that comes from your heart and makes people excited to buy what you sell.  What makes this course different? I work professionally as a copywriter and marketing consultant- this course will be way more comprehensive than any amount of Googling (believe me, I’ve done it all) I give you my personal formulas and templates to use for your copywriting, with step-by-step guidance how to implement them. I reveal the tried-and-tested methods and techniques I have used in my own copywriting case studies to get results. The course includes the little-known marketing psychology tricks that professional copywriters use to win life-long customers and clients. My teaching style is straight forward, clear, concise and to-the-point. I use practical real-life advice that you can apply straight away.  I can’t wait to get started with you on your journey to copywriting success.  ENROL NOW and take your copywriting to the next level.  See you on the inside!

Course content

Introduction to Course

4m

The Three C's

2m

How to Get Clarity in Your Writing

7m

Finding Clarity - A Simple Solution

5m

Exercise - Finding Clarity

2m

Copywriting Foundations - The 2nd 'C'

5m

The Focus Method

4m

Writing with Character

2m

Character Quick Fix

2m

Find Your Voice: Introduction

2m

Write Like You Talk

5m

The One BIG Mistake That Can Kill Your Sales

4m

What's Your Style?

6m

Introduction to Marketing Copy That Sells

5m

The Simple Psychology Behind Copy That Sells

4m

What's Your USP?

4m

Writing To Persuade

7m

Write Copy that Makes your Customer Buy NOW

3m

Leverage the Power of Emotive Copywriting

4m

The Magic Word

3m

Winning Templates and Formulas: Introduction

2m

Narrative Storytelling

3m

Get Personal

3m

Take Action

7m

How to Write a Killer Headline

6m

The Often-Overlooked Ninja Writing Weapon

3m

Writing Copy for your Website: Introduction

2m

Write High-Converting Copy For You Home Page

4m

Overhaul Your About Page

6m

Get a Fail-Proof Framework for your Sales Page

6m

Optimize Your Micro-Button Copy to Drive up Sales

4m

Drive Traffic to your Website With Your Copy Alone

4m

Insider Techniques and Tips: Introduction

1m

The One Pro Trick...

2m

Plan Like A Pro

4m

Planning Template

2m

The Test That Guarantees Your Copy Works Every Time

5m

Tools of the Trade

3m

Conclusion

3m

Copywriting Inspiration

5m

Requirements

1. A computer (PC or MAC). 2. Imagination!
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All levels

2h 48m

English

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Video lectures

Study materials