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Marketing & Business /Social Media

LinkedIn Masterclass 2020: Boost Your Career & Personal Brand

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Super Soph

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My name is Sophie, otherwise known as SuperSoph, and I’m a social media expert and copywriting consultant with over 8 years experience working in online marketing. After graduating from Oxford University with an English degree, I worked in Marketing for a number of organisations including the BBC before moving into freelance consultancy and coaching. I help my clients create vibrant and engaging brands on social media, and help to to generate business from their online platforms. I am passionate about sharing my experience and knowledge! I am a firm believer in practising what you preach...or rather teach: every course I create specialises in an area that I am an expert in. I will teach you in a simple, clear and concise way - I like to keep each lecture short and to the point, with step-by-step walkthroughs for each topic, with techniques that can be put into practise straight away.

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Skills you will gain

1. Boost your engagement on your LinkedIn posts and beat the LinkedIn algorithm. 2. Grow your LinkedIn account and increase your number of connections 3. How to get a steady stream of leads on LinkedIn 4. How to create a professional, client-attracting LinkedIn profile 5. The most time-effective LinkedIn strategies for maximize your output 6. A content creation system so you will never be stuck for ideas on what to post again 7. Generate a tonne of traffic to your LinkedIn profile everyday 8. How to achieve all this for FREE without expensive ad campaigns or spammy sales tactics

Course description

Let me ask you this... Do you want to get started on LinkedIn but feel intimidated by the 'corporate' platform? Do you already have a LinkedIn profile but it's not getting any traction? Are you a business owner that knows LinkedIn unlocks the key to SEO and viral reach, but you don’t know where to start? Do you want to turn your LinkedIn profile into a lead-generation system? If you answered YES to any of these questions, this is the course for you. "LinkedIn right now is going through a Facebook 2012 moment" - Gary Vaynerchuk Whether you are a business owner or looking for your next role/career move, LinkedIn is the way to be seen, and grow your connections in the professional arena. And, like all social media platforms, it comes with its own built-in, rules, quirks, algorithms, and tricks of the trade. LinkedIn is an incredible online platform that provides you with the opportunity to contact hundreds of people in your industry every single day. With over 675 million people on LinkedIn (and ever-growing), don't miss out on the potential opportunity you could be harnessing from the internet's most powerful social media tool. It's time to start maximising the power of organic content reach on LinkedIn This course will show you how to promote yourself, get noticed, establish connections, and build a unique personal brand that can advance your career. Whether your LinkedIn account specialises in business, recruitment, photography, lifestyle, blogging, technology or a creative field; these techniques WORK for any industry. This course offers practical advice that anyone can use to get RESULTS right away, without resorting to spammy sales tactics or expensive advertising campaigns. It will help get you on the radar of potential employers as well as potential customers or clients for FREE. After the course, you'll leave with... This course will give you simple effective strategies that you can implement NOW, that will bring you hyper-targeted connections, increase your engagement, and work with the LinkedIN algorithm. If you think you know everything there is to know about LinkedIn marketing, wait until you unlock the SECRETS inside this course that the top "LinkedInfluencers" and power-players don't want to tell you. What makes this course different? You get to see behind the scenes footage of me using methods to on LinkedIn - I reveal the tried-and-tested methods and techniques used on my own LinkedIn account that I used to establish my profile and put out content with NO financial outlay I use my account as a case study, with behind-the-scenes instructional walkthroughs from inside the app I work professionally as a social media consultant - this course will be way more comprehensive than any amount of Googling (believe me, I’ve done it all) The course includes step-by-step strategies which will gain you REAL followers I’ve already done all the legwork for you… I’ve made all the mistakes and figured out what works and what doesn’t. This course will be way more comprehensive than any amount of Googling (believe me, I’ve done it all). My teaching style is straight forward, clear, concise, and to-the-point. I use practical real-life advice that you can apply straight away. I can’t wait to get started with you on your journey to LinkedIn success. ENROL NOW and take your blog to the next level. See you on the inside!

Course content

Introduction to Course

4m

Laying The Groundwork For Success On LinkedIn: Introduction

2m

Personal Branding

7m

Personal Branding Worksheet

2m

Ideal Target Profile Questionnaire

2m

Create Your Unique Value Proposition

4m

The Blueprint for a Dazzling LinkedIn Profile: Introduction

3m

Nailing Your LinkedIn Profile Photo

6m

Learn How To Laser-Focus Your Headline

9m

How to Write a Killer LinkedIn Summary

8m

How to Use the LinkedIn Featured Section

3m

The Power of Social Proof for your LinkedIn Profile

7m

Education & Experience on LinkedIn

5m

Get Noticed with Linkedin's 'All-Star' Status

6m

SEO Secrets

9m

The Viral Content Marketing Strategy: Introduction

7m

Storytelling Techniques

5m

Three LinkedIn Post Templates

6m

Promotional Content

7m

Create Stand-Out Content with Video

6m

Articles Vs Posts

5m

My Secret Weapon for Viral Reach

9m

How to Go Viral on LinkedIn

6m

RESOURCE - CONTENT PLANNER

2m

Secrets to Engagement on LinkedIn

9m

LinkedInfluencers

6m

The Hitlist Networking Strategy

6m

Master the LinkedIn Search Feature

5m

Get Connected, Get Connections

6m

Avoid This Huge Networking Mistake

5m

Streamline Your Efforts with The Ultimate LinkedIn Workflow

4m

Daily LinkedIn Checklist

2m

My Number One Time-Saving Technique

6m

Linkedin Premium - Is It Worth It?

7m

LinkedIn Fails You Should Avoid

7m

Conclusion

3m

Inspiration - LinkedIn

2m

Requirements

1. A computer (PC or MAC). 2. Access to the Internet
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All levels

3h 31m

English

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Video lectures

Study materials